![]() ![]() ![]() While it may seem that all Yelp reviews are negative, nearly 80% of them are “3 Stars” or higher, he says. Let people know your business is on Yelp, he adds, but don’t ask for reviews. It’s important that businesses engage reviewers diplomatically, not defensively, and that they don’t obsess over any single review, Holloway says. In fact, it’s Holloway’s position that the business reviewed should publicly thank the person for his or her review, state any policies relative to any issues cited, and respond to any criticism promptly. Long story short, stalking your reviewers is never a good idea. Soon, the bookstore owner is pressuring Navratilova to change her review and even to write a fake one as her tennis nemesis Chris Evert. The owner visits a local watering hole to track down the reviewer, who turns out to be tennis legend Martina Navratilova. The Portlandia clip features a feminist bookstore owner incensed by an unfavorable review. Perhaps the best known of the online review sites is Yelp, which had a monthly average of approximately 102 million unique visitors in first-quarter 2013.ĭarnell Holloway, manager of local business outreach for Yelp, opened his Clean Show presentation by sharing a video of how one shouldn’t respond to a Yelp review. NEW ORLEANS - How do you ensure your business’ online reputation is strong? And how will you respond to your first negative review? ![]()
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